Priming by Order
by: Roger DooleyOne of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues.This often occurs in a subliminal...
View ArticleThe Art of Smogging
by: Alain ThysWhich would you consider to be the minimum acceptable level of education for your customers? Primary? High-School? University? Post-Grad?If you think this is a non-sensical question,...
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Be Aware of Using Weird Business Metaphors
The word “tsunami” was used a lot in the past to describe a trend or momentum in a market.Then a real tsunami hit in December 2004. Hundreds of thousands died and more than 1 million people lost their...
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Language Creates Reality, Even in Business
One of the most fun aspects of blogging has been re-immersing myself in language. At work, language is just something you use; you don’t scrutinize it. Yet, the (mis)use of language has a lot to do...
View ArticleClik here to view.
MySpace and Facebook: How Racist Language Frames Social Media (and Why You...
(This post was written for Blogher and originally posted there.)Every time I dare to talk about race or class and MySpace & Facebook in the same breath, a public explosion happens. This is the...
View ArticleClik here to view.
Ten Words that Build Trust
Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it’s true. Researchers found that placing the...
View ArticleClik here to view.
Command and Control
I'll likely get flamed for this but I'm not convinced that this is such a great idea. Setting up a walled off space with copious screens showing visualisations of data streamed from social media...
View ArticleClik here to view.
Turn off/ We Are Only as Visionary as Our Language Permits Us
Two weeks without checking my RSS-feeds and my brain is experiencing a creative spring. It seems the cyclical sameness of intellectual entertainment, disguised as (RSS/Blog) inspiration does nothing...
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Harvard Lesson: Verbs Beat Adjectives
The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there’s also...
View ArticleClik here to view.
Adjectives Drive Book Sales
Want to make your next book a best-seller? Use more adjectives. It seems to work for authors ranging from Mark Twain to Malcolm Gladwell. Data from a Purdue University study shows that use of...
View ArticlePriming by Order
by: Roger DooleyOne of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues.This often occurs in a subliminal...
View ArticleThe Art of Smogging
by: Alain ThysWhich would you consider to be the minimum acceptable level of education for your customers? Primary? High-School? University? Post-Grad?If you think this is a non-sensical question,...
View ArticleClik here to view.
Be Aware of Using Weird Business Metaphors
The word “tsunami” was used a lot in the past to describe a trend or momentum in a market.Then a real tsunami hit in December 2004. Hundreds of thousands died and more than 1 million people lost their...
View ArticleClik here to view.
Language Creates Reality, Even in Business
One of the most fun aspects of blogging has been re-immersing myself in language. At work, language is just something you use; you don’t scrutinize it. Yet, the (mis)use of language has a lot to do...
View ArticleClik here to view.
MySpace and Facebook: How Racist Language Frames Social Media (and Why You...
(This post was written for Blogher and originally posted there.)Every time I dare to talk about race or class and MySpace & Facebook in the same breath, a public explosion happens. This is the...
View ArticleClik here to view.
Ten Words that Build Trust
Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it’s true. Researchers found that placing the...
View ArticleClik here to view.
Command and Control
I'll likely get flamed for this but I'm not convinced that this is such a great idea. Setting up a walled off space with copious screens showing visualisations of data streamed from social media...
View ArticleClik here to view.
Turn off/ We Are Only as Visionary as Our Language Permits Us
Two weeks without checking my RSS-feeds and my brain is experiencing a creative spring. It seems the cyclical sameness of intellectual entertainment, disguised as (RSS/Blog) inspiration does nothing...
View ArticleClik here to view.
Harvard Lesson: Verbs Beat Adjectives
The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there’s also...
View ArticleClik here to view.
Adjectives Drive Book Sales
Want to make your next book a best-seller? Use more adjectives. It seems to work for authors ranging from Mark Twain to Malcolm Gladwell. Data from a Purdue University study shows that use of...
View Article
